Every client walks into the salon with high expectations and trusts your expertise to achieve their dream look. To meet these expectations, it’s vital for a hair professional to have a clear idea of the client’s unique needs. Your artistry and experience alone cannot save the day; ultimately, customer satisfaction is the true measure of a successful hair appointment.
Keeping that in mind, Vipul Chudasama prepares for a session with answers to the following questions that help him understand the client’s personal style and preferences. It also helps him guide the client towards the ideal look that suits their personality, profession, and lifestyle.
What do you like and not like about your hair?
Most people are mindful of their hair texture, length, etc, when they consult a hair professional. But they should also consider if their desired hairstyle would suit their unique needs and lifestyle. So, while you must be aware of what your clients like, it is even more important to ask them what they don’t like about maintaining a hairstyle every day. Then you can work around how to solve these issues and recommend a style that’s easier to manage.
What is your dream look like?
The answer to this question is your insight into the client’s personal preferences. You can further ask them about how bold they would go with colours, what hair length are they comfortable with, etc. Based on this information, you can guide them in choosing a suitable cut and colour. For example, your client might like a certain trend that you know will not work well with their face shape or skin tone. In the salon, it would be easier to show them why it is not the best choice and hence, get better results.
What is your profession?
Hairdressers often forget to take a client’s profession and lifestyle into consideration when designing a look for them. It could become a major mistake. How? Suppose, your client works in a corporate setting. Bright red hair won’t be suitable for her profession unless the client specifically tells you it won’t be a problem. Similarly, try to understand their personality, everyday lifestyle, etc. to suggest a hairstyle that is easy to maintain and suitable for them.
When was your last visit to a salon for hair services?
Whether the client is a regular at your salon or not, it’s best to get a quick recap on what was done to their hair the last time they were in the chair. When was their last hair colour appointment? Have they gotten any hair treatments done recently? – these are some basic questions you must have answers to. Moreover, you can also ask about their last hair appointment – what went well, what could have been better, what would they like to avoid, etc.
How did you come to know about us?
Lastly, when you serve a new client, squeeze in a quick question about how they found you or your salon. This helps you and your business understand more about marketing opportunities. It also tells you which promotional and marketing efforts are working for your brand – social media, events, collabs, ads, etc. You might also find potential marketing avenues for your brand through these conversations with clients.